In 2018 I expanded Show Show Lab’s innovative experience design capabilities outside of the event space and into a commercial retail space for a collaboration with Jasmine Pearl Tea Company. Show Show Labs created an augmented reality experience to increase sales and product engagement with Jasmine Pearl retail customers, and it was a blast!
We set up an in-store installation that allowed customers to easily experience the AR feature on packages of Red Hot Hibiscus tea— the front side presented a mind bending animation to draw the user into the product, while the back side of the package revealed the flavor profile.
Producer - Melody Rowell
AR Developer - Alicia Navarrette
Animator - Melody Rowell
Product Photography - Melody Rowell